the challenge

The amenities that once set Country Inns & Suites apart — like free hot breakfast and free Wi-Fi — were now simply table stakes within the upper-midscale category of hotels.

the solution

To help Country Inns & Suites pull apart from the pack, we focused on something bigger — a promise of service that truly had your back through the “Rest Comes Easy” campaign.

Spot

With the help of some fun VFX and a modern cover to a very apropos, classic song, we showed viewers the peace of mind that comes with every stay at a Country Inns & Suites.

OOH

In and around airports in key markets, billboards highlighted the unparalleled service that comes with every stay at a Country Inns & Suites, giving weary travelers a reason to check out and check into a nearby location.

Sponsored Content

To begin making inroads with Millennial business travelers in particular, a key secondary audience, we partnered with BuzzFeed to write a series of articles around the truths of being a road warrior.

Team

My role: Creative Director

Art Direction & Design: Sam Johnsrud, Diana Quenomoen

Writer: Gabrielle Goodbar