I'm a writer. And a walking typo. 

Yep, it’s pronounced "em-uh-lee." It’s all thanks to a chance clerical error on my birth certificate made blatantly obvious by the charming film “Amelie.”

Ever since, serendipity—along with hard work, patient mentors, dedicated partners and skilled proofreaders—have played a hand in shaping a life I’m lucky to live. My career path is proof. I began in public relations promoting indie bands and media training professional bull riders and snowboarders. As fate would have it, this love of sharing stories through public relations led to an opportunity to craft them as a traditional copywriter within the same agency.

As I’ve risen through the ranks, I’ve learned from some brilliant minds at various agencies as I’ve helped to create integrated campaigns for many well-known brands. Today, I’m shaping brands that dare to be distinct as an Associate Creative Director at Fellow Inc, an independent agency in Minneapolis.

Beyond the keyboard, I feed a healthy ocean obsession by scuba diving. On land, my preferred mode of moving is by motorcycle. You’ll find me, my partner Andrew and our dog Taco taking in Lake Nokomis in Minneapolis any chance we get (yes, that would make him a walking taco).

If you’re ever in the neighborhood, say hello at emaliemw@gmail.com.


Experience

Fellow Inc.

  • Associate Creative Director (February 2022 - Present)

Haberman

  • Creative Director + Partner (January 2019 - February 2022)

  • Creative Director (June 2018 - February 2022)

  • Associate Creative Director (June 2016 - June 2018)

UnitedHealthcare

  • Associate Creative Director (2015 - 2016)

Olson, Minneapolis     

  • Creative Director  (2013 - 2015)                                        

  • Associate Creative Director (2012 - 2013)

  • Senior Writer (2008 - 2010, 2011 - 2012)

  • PR, Account Supervisor (2007 - 2008)

Fast Horse

  • Client Relationship Director (2006 - 2007)

Weber Shandwick, Minneapolis

  • Senior Account Executive (2004 - 2006)

  • Account Executive (2002 - 2004)

  • Junior Account Executive (2001 - 2002)

  • Intern (2000 - 2001)

Education

University of Minnesota, Twin Cities, MN                                                                                                        

  • Bachelor of Individualized Studies, Public Discourse: Creative Writing, Public Relations and Mass Media & Popular Culture

  • Marketing Director and DJ at KUOM-AM, 770 Radio K

Volunteer

  • The BrandLab: An organization dedicated to creating opportunities in the marketing industry for students from diverse cultural and socioeconomic backgrounds.

  • Art Buddies: A creative mentor program for inner-city kids.

  • Boundaryless: An agency simulation and pitch competition for young advertisers in and around the Twin Cities.